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There’s also the psychology of paying for various elements, including shipping, over several hits that appears to soften the up-front hit that would otherwise put some off.
We’re currently living with low interest rates and inflation, but a concept of Net Present Value (NPV) also applies… The cost of sinking that money into something that won’t return you any real value (except the experience of expectation) for quite a while. What else could you have spent that money on in the meantime against paying a slight premium later on at retail, where shipping costs can be properly measured as part of total cost.