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I kind of doubt that rulebooks are the most expensive part of this hobby.
The amount of money spend on the average army is probably much higher.
And even if you ignore that … the cost of getting into this hobby with minimal effort is pretty low compared to other hobbies (like videogames or computers … ) where you’re not even ready to begin with 60 Euro in your pocket.
I agree. There’s a reason why the customer base for Tabletop RPGs is about the same size as wargaming, but the profitability is dramatically lower. It comes down to the more tangible aspects: the miniatures and terrain and other supplies that RPG players tend to fill in with their imagination much more readily.
The buy-in for this sort of thing really depends a lot on how skilled you are at scratch building and how much effort you’re willing to put in on developing those skills, as well as whether you’re prepared to go indie.