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@onlyonepinman , the new kreig are a better point of comparison for more recent alternative kits, but they’re an extra fiver on the rrp, so GW’s offering fares even worse financially…
The harsh reality of it though, is that that’s what GW actually want . They have marketed designed and priced their products as a premium luxury within the hobby. You can absolutely get twice or three times the minis for the price, we can discuss how well or even overly detailed each individual mini is, we can compare aesthetics , and we can argue about which material is best to make minis from (it’s metal, and I’ll fight anyone that says different once I’m over this bout of lead poisoning…) but ultimately GW’s still making enough sales to keep the lights on, and keep squirting out a dozen new plastic kits a month…