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Interesting in the examples you’ve shown, where literally only Kill Team has the cheaper starter set and which we know does so, because it leaves A LOT out of the box.
GW isn’t *that* expensive to get started … and prices are similar. Ash Wastes and HH as the only exceptions at the moment … and both contain a lot of models compared to the competition.
So the two ‘current’ sets are the exception? Actually, that pretty much establishes them as the ‘rule’ rather than the ‘exception’, doesn’t it? That’s the price point you can expect from now on because, as I initially said, it sets a precedent (and I can definitely see the WarCry reboot box coming in at that later this year). The Cursed City reboot will probably be in that ballpark too. It’s also been interesting to see people who are active in the current HH community commenting on the value in the box, with the general consensus being that ‘£180 is a good pricepoint… you’ll just need to add another £300 to that and you’re fine’!
Nor do they actually contain a lot of models compared to the competition when you even out the price points – HH:AoD contains 54 minis at £180 RRP. Mantic’s Firefight contains 71 models at £90 RRP, PLUS also contains the only rules and army lists you’ll need (at least until they release the remaining three factions in full plastic sets, at which point it’ll be one more book)
Their 40K and AoS starters are actually pretty poor too, as when you start into the game, you’ll realise that you might as well of left 60% of it on the sprue, because you’ll never use those units. Red Harvest actually features two very viable warbands, however the scenery is not only a PITA to put together, you’ll pretty much never see it in an organised game because it’s too setting specific.
So, they’re not good value at all – they’re just presented that way.
Also worth mentioning that the webshop discounts are roughly the same percentages for other manufacturers as they are for GW – yes, I can pick up HH:AoD for £150 rather than £180, but I can also pick up Firefight for £75 rather than £90 (which is actually an identical percentage saving).
You can indeed make GW games cheaper by looking for alternatives… but if you’re looking for alternative models, then why not alternative rules? And if you’re doing that, why not just cut GW out of the picture completely? OTT have done that themselves recently with a ton of GW proxies and the One Page Rules ‘Grimdark Future’ ruleset, and this is the aspect that GW (and to a large degree, quite a few of their apologists) seem to have missed out on. GW have tried to stamp down on it by instituting rules that won’t even allow third party upgrade plastics or magnetised parts in Organised tournaments, but how long is it going to be before it’s only the whales who can afford to play in them?
It’s one thing to charge a premium by presenting yourself as a quality product; it’s entirely another to actively price yourself out of your own market…
10%? 15% Even 20% higher than the competition? Okay
But over double?? Come on…