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I’m afraid under the terms and conditions of a kickstarter UK retail laws do not apply (by backing a project on the kickstarter page you are bound by the terms and conditions that kickstarter operate under). A project creator if a project fails only has to show kickstarter that they made a “credible” attempt to fufill the project to the backers. The few projects where a legal challenge was made by backers were where a creator made little or no attempt to fulfil the project (or basically they ran off with the money). If I remember right one successful challenge was made against a Confrontation project trying to restart the IP a few years ago by a French company.
But basically as other here have said only pledge what you can afford to lose on kickstarter, as there is no guarantee you will receive things as planned (which happens in business outside of kickstarter on a regular basis).