Reply To: Have GW just killed Warhammer Undergrounds for the casual player?

[phaidknott 7023xp 1]

Well they seem to have changed how they market things over the past few years. They are doing a LOT of “limited” releases/single print run on things like cards (and they’ve brought cards into every single game they do). This adds a touch of FOMO (Fear of Missing Out), so you have to move fast and pre-purchase (some of the recent Necromunda Cards were sold out while in pre-order).

GW Rules are also getting to be VERY expensive, for example if you want all the rules for Necromunda (and can get access to a time machine to get the gang tactic cards that are now OOP), the full rules (four hardback books and about 10 card decks) would set you back about £200. This is frankly silly when you look at it, but GW have you spending every quarter for everything released (as you might miss out on the rules as they don’t print them all in the “rulebooks” anymore) so you don’t notice at the time. To be frank it’s very good marketing, but not very pro-consumer.

But if you want to play these GW games, I’m afraid you have to be prepared to spend almost as much on the rules/cards as you do on the mini’s themselves (if not more), even 40K is now laden with multiple card decks needed to play (which it never did before). Basically GW went from “nasty” to it’s customers, to “nice”, but now has shifted to something more insidious 😀