Reply To: Warhammer Fantasy Battle….'returns'??

[limburger 21712xp 1]

GW is 80% of the market.
Everyone else is picking up the crumbs and praying it’s enough to allow them to survive …

ok … maybe not 80%,  but they still have the kind of marketing power and branding that few can match in this industry.

@horus500 who says GW is ‘fighting’ these things at all ?
Things like WarCry / Necromunda / Killteam are means of expanding their potential target audience.
Get their hooks in and then either keep them as customer within that specific range or migrate them to either AoS/40k.
It’s what any sane company would do to ensure profit.

Embracing the ‘old world’ as the AoS equivalent of the Heresy era for 40k falls within that strategy.
So you like AoS … did you know that their was a historic event that you haven’t explored yet ?

Time is a factor for every company in this industry.
It’s why everyone is trying to keep their games in the skirmish – small warband size ranges.
It’s the same reason why KoW allows diorama style basing … as it reduces the time-factor when building the army.

I’d even argue that pure historical systems are a bigger threat to GW than anything in the fantasy/scifi ranges, because if you’r e going to have to change the fluff of your army you might as well use the real world history for inspiration.