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@zeker1966 in todays’ market the likes of Mantic and Para Bellum can’t affort do ignore the 800 pound pink gorilla in the room.
They need to let the people know that they are out there within the same style of game as well.
Heck … this massive thread is proof that GW knows how to generate hype.
The likes of KoW already struggle to get noticed (without the KoW hype on this website I would have forgotten they existed … ).
Same thing applies a thousand times more to a 1st edition game by a ‘new’ company like Para Bellum.
At least Mantic has players out there who can (and should) promote their games by either playing or talking about it.