Reply To: Indomitus alocations to stores is already "sold out" world wide

[limburger 21709xp 3]

@slayerofworlds people on the internet claiming they’re going to do anything is not exactly good reference …

@hobbyhub of course any production run is limited … if you want to get technical.
An ‘unlimited run’ usually means that they’re producing a fixed amount every month until they decide to stop.
We don’t know how many GW wanted to produce, how many they expected to sell and what the potential target size is for their estimates. The moment anyone gets a perfect estimate on a consistent basis it’s time to let them pick numbers in a lottery …

However this type of boxed set will never be unlimited as there is a maximum amount of people who ‘need’ it anyway.
It also has a limited time in which it offers something of value.
And as GW themselves have said it is not a ‘starter set’ there is no need to keep it in stock ’till the next version either.

Boxes of this kind are a bit like marmite/vegimite(sp?) … people either love them enough to buy at release or hate them enough not to bother. I wouldn’t expect them to want it in a year, because they might have seen new shiny stuff … and we know that GW will have new shiny stuff to sell as well.

I think it’s too expensive (and too big) for retail shops to keep in stock as well … there’s bound to be stuff with better margins too.

I do wonder what the sales figures for the core rulebooks on their own were.
Do people buy those at launch in the same sort of numbers as they apparently bought the big box of plastic ?