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Well I guess that someone thought that making “limited” releases of minis and cards to drive FOMO sales was just costing too much. Why master a mini when you could make a coin on the cheap and see if the “collectors” will go mad buying old stock in an attempt to collect ALL the minis…ahem “coins”.
I see the presentation case has space for 12 coins, so you’d need to spend £720 quid over a year to get the full set (and I wouldn’t want to be a saleperson in the store if you run out of these things when someone has nearly got the full set).
Really, GW need to go back to doing minis and stop it with the coins etc when that effort would be better used on expanding what we can game with (rather than just display on a shelf)