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But nonetheless I’d say GW has never strayed to far from it’s old ways.
My thoughts exactly. It’s so heartbreaking. People love the IP and the universe and where so relieved when G’Wullu took a step towards a more open community… but I sadly never really believed it. Mainly because I’m a grumpy old man but also because of little things. Like: the need to be a paying subscriber on twitch to be able to comment on what is basically a commercial. Disabled comments on YouTube. Making an employee close his (very successful) YouTube channel that did nothing but show people how to paint. And then the constant artificial scarcity of products. “Re-launches” of old ranges with just enough changes to make using existing collections impossible.
I always need to tell myself: companies the size of G’Wullu are in it for the money. Nothing more. Some employees may not but the shareholders and leaders are. That’s why you shouldn’t trust them or bond with them emotionally. Small, one man companies like Heresy or Oakbound are in it for the money too but they fuel it with passion and soul and love for the community.
I wouldn’t say G’Wullu is “bad” as in “it wants you dead” but they don’t really care about feelings. They feed of your wallet, not your emotions. Small, independent studios do (partially) feed of your emotions. Because the positive feedback keeps them going. Even if sales go down every now and again.