Reply To: Is NewGW returning to old ways?

[horus500 11505xp 0]

@onlyonepinman GW might not be guilty of false advertising, but they certainly are of misleading customers. GW has done that many products and when I was a FLGS owner it led to numerous arguments with both GW and customers. if you’re after examples there are literally hundreds of them. Space Hulk – limited release, never again, except when we reprint it again in a couple of years. Buy Specialist games now because when they are gone they are gone…..until we revive the line like Middle Earth. Old World has exploded and will never live again….unless … etc

@limburger I had a discussion with a GW exec years ago around the fail-cast time where I put it to them and was basically told they had never tested the market beyond it’s tolerance to pay. His exact words were “We’d rather have 1 guaranteed $100 per week customer, than 2 theoretical $75 a week customers”. That theory almost came off the rails just a few years ago when they lost about 10% of their customer base (just after AoS launched in 2015). They have since clawed it back and have gone back to the previous model. Whilst they continue to satisfy sales requirements and shareholders and customers keep buying they don’t care what marketing says.

Like I said elsewhere, all they learned for 2015 is to smile whilst they gouge you.