Reply To: GW Allocations on Beast Snagga Ork Box

[bubbles15Participant 2308xp 0]

I admit to being confused here:

1. That GW are doing this deliberately

2. That they don’t care

To address the first, the very idea is potty. They want to sell to as many people as possible. I have no idea on their allocation – 70/30 in favour of resellers? They look at the sale of Ork products over a period of time and must surely judge that figure as the number of potential sales.

However I suppose it’s a bit like Tesco running out of stuffing at Christmas: no matter how many they buy in, people will buy more. With a popular base box they didn’t anticipate that rather than 10,000 buyers they’d have 20,000 as folk re-start new armies and new players buy in the new stuff.

The second is just as silly. Workshop don’t want stock on the shelves unsold, but equally if they could sell more, they would. The moulds are made, the box designed, printing more is straightforward and cheap! They could happily print 50,000 boxes as the unit cost to them is very low. Reprints are expensive.

Nothing will be exclusive. That’s be even sillier. However as with anything, re-printing is more expensive.

Now, I was a ‘victim’ of this phenomena with the End Times books. I’ve got a softback of the Elven one. Bit annoyed at that but it isn’t malice, Workshop lost a sale.