Reply To: GW Allocations on Beast Snagga Ork Box

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@horus500 – Don’t most KS only start full product until after the KS has finished and the quantities are know?   If they over produce since they want an inventory for later sales or to supply to FLGS, then that decision is totally down to them, but they can just make to order.

Hence the long delay from the KS to delivery, they have to produce the stuff.

GW doesn’t.

By the time GW formally puts the launch announcement in one of their Online Fests, the sprues have already been made, and presumably the other stuff as well.   They did an unboxing in the Dominion set when it was previewed.

GW doesn’t know how much they are going to sell of any of the launch or twin force sets (eg the up coming Thousand Suns and Grey Knights box).   They can use data and various calculation methods and their guts/intuition to come up with a number, but they would prefer to under produce the box rather than over produce it.

 

“Some guy on YouTube” – can’t remember who – suggested that GW use these launch boxes to rescope the cost of creating the new sprues in it.   I hadn’t thought of that before.  This would be another reason why they don’t want many copies going to FLGS as they would be selling at wholesale rather than retail.