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@phaidknott is making my point better than I can. People are only freaking out because this is new. If VAT wasn’t a thing and came into effect this year people would be freaking out the same way. Americans have been getting a very big discount for many years and now it’s just getting slightly smaller.
I get it’s an issue that people feel feelings about but just being practical, the US discount has got smaller, if that’s a deal breaker then how much more of a deal breaker is the 20% VAT for UK customers? None of these people are calling for it to be abolished, because the tariffs are politically safe to attack and VAT is not new.





























