I don’t think this company is a supporter of the ‘works of art’ mentality. More of a, lets get this paint work over and done with so we can field these things without getting embarrassed. Which is fine, and I would much rather see an army painted using this style than a one color primer army, or worse a base metal / plastic force.

Their whole method of detailing, from what I have seen, is based on their wash process – 3 different shades. Basically you base paint your model (Spray in the primary color, then add a 2-3 contrasting colors and skin tone) and then dip them in an all purpose wash, and call it done. Great for speed painting but IMHO it will never come close to a 4 color workup (Shade, Base, Highlight, Specular Highlight) let alone a wet blend. You can pretty much get similar results with the GW washes, so I am not sure if what they offer is really a new idea. If they are cheaper than GW / Vallejo then they will have a market. The one plus they have is their wide range of spray paint / primer in colors. GW used to do this but they didn’t sell enough, so they reverted back to white and black.

I also think they engage in the same false tutorial stuff that a lot of the painting companies use. These are the ‘progression’ tutorials with pictures of models in stages, getting more detailed as they go. I find that in a lot of these step by steps, that the description of the next step does not match with the results shown – the models tend to have a lot more work done on them than what is described in the step. When you read it, it seems easy, but then when you look at the model you can see that they have done a lot more to it than what is in the description. This is so common that its hard to fault them for it – but it is deceptive advertising.