Warhammer Price Rise Incoming March 2022
February 9, 2022 by brennon
As inevitable as the tide, a Warhammer Price Rise is incoming from the folks at Games Workshop.
Warhammer Price Rise Update // Games Workshop
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Here is what they've announced today...
"In most cases, this will be about 5%. So, as an example of what you can expect on most kits, a box of Space Marine Intercessors will go up just £1 from £35 to £36
A few things are going up about 10% (e.g. books, scenery, resin miniatures), and there are a couple of outliers (e.g. Blood Bowl teams and metal miniatures) which are going up around 20%."
The price rise is going to be coming into effect on 7th March and whilst it will hit pretty much everything there are some elements of the Games Workshop line that won't be hit.
- Paints
- Brushes
- Paint sets
- Tools
- The majority of Starter Sets...
• Getting Started With Warhammer Age of Sigmar
• Getting Started with Warhammer 40,000
• Warhammer Age of Sigmar Warrior Starter Set
• Warhammer Age of Sigmar Harbinger Starter Set
• Warhammer 40,000 Elite Edition
• Warhammer 40,000 Recruit Edition
• Warhammer 40,000 Kill Team: Starter Set
• Warhammer Underworlds: Starter Set
• Warhammer Underworlds: Harrowdeep
Current prices will remain in areas like Australia, New Zealand, Japan and China. Undoubtedly this is going to filter through to independent stores as well so if there was something you were particularly interested in this month, it might be worth snapping it up sooner rather than later.
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Yes I’ll grumble but the rest of the industry will be following suit.
Ah yes, the inevitable pursuit of permanent growth that means we push the the cost onto consumers rather than accepting slightly smaller massive profits than last year’s massive profits as the cost of doing business.
*looks at pile of nascent non-GW games and projects to pursue*
It will be interesting to see if the market will sustain price rises when most consumers are being hit hard with ‘life’ costs such as food, petrol, heating, taxes etc. Little plastic fighting men are a discretionary spend after all.
Same goes for those bloated mega kickstarter projects with an all-in price of hundreds of pounds.
Ahhh as reliable as local councils doing road works from January to March, the end of the financial year brings only price increases.
Exactly what we need, a price rise for one of our hobby drugs 😉
I dont think anyone is shocked by this. Asmodee also had a price increase which kicks in soon the core star wars sets RRP is going to increase 30 pounds to 119. The model sets are going up about 5 pounds depending on the sets of course. We have seen metal prices go through the roof and transport costs oversea shipping has increased over a 100 fold in somes cases.
Nobody likes price rises but it is a fact of life.
Sure, but also this is a company that recorded massive profits last two years, on top of already having high prices. You’d really think they could eat a bit of that overhead increase instead of passing it all onto the customers.
Do we know they are passing it all to the customers? The vast majority of the range is the plastic figures they are going up by just 5%. Compared to World of Tanks they went up 20%. Star wars Legion went up 30% for the core box about 10% across the range. Based on price rises for other companies GW is among the lowest. The current rate of inflation in the UK this month is 5.4% so the general increase is lower than current rate of inflation. Nobody likes to see the prices rise but the same is happening across… Read more »
“The vast majority of the range is the plastic figures they are going up by just 5%.” lol you believed them. You’re talking about models which already received a large price hike in 2020 – and stealth hikes all along the way. From the leaks the price hikes are much more in the range of 10-15%. Star Wars Legion are not the example to bring up. GW’s direct competitors have been far more sparing with raising their prices to deal with the pandemic. GW already raised their costs wholesale “because of the pandemic” so they can’t pull that excuse this… Read more »
No one cares about Asmodee; who make products which contain more than the models anyhow. GW put their prices up ALREADY in 2020 – then put multiple stealthy price rises on every new release. Those in the industry that did raise their prices last year as a direct result of the pandemic (GW are not putting their prices up due to the pandemic, or inflation, they’re lying to you btw) such as Mantic and Warlord did it sparingly and tried their best to keep it down and minimise passing costs on to the customer. Even Warlord’s eye-watering price rises were… Read more »
More reasons for folks to get to hobby outside of GW or get they fix from other channels than buying new GW products.
Warlord? Already expensive. Battlefront? The starter boxes are good value, but buying packs of tanks at over £6 per 1/100 scale tank not so much.
As paper prices and shipping prices have remain high I expect RPG books etc. to increase as well. Especially as Hasbro have been making eye watering profits from their WoTC products, they will want more and more profit from the gamer cash cows.
Time to work through the pile of shame until prices come down 🙂
Prices coming down, that’s more fantastical than the entire GW catalogue of figures.
“Warlord? Already expensive.”
Hardly. Latest plastics £33 for 30 WW2 plastic models. £40-45 for roughly 18 metal models. £22.50 for 10 (plus drones) plastic sci-fi models.
Mantic already raised their prices due to the pandemic when Warlord did, and it’s still cheap as chips. Victrix, Perry? Atlantic Wargames? Still inexpensive and these are all tiny companies that can’t absorb costs unlike GW.
Shipping isn’t great but it’s worth pointing out this year Royal Mail LOWERED some of their prices.
Yahbut China, Covid, and stuff.
Even outside of China, CoVid’s disrupted supply chains, namely workers changing jobs, or being sick. Some GW stuff is Made in China. I mostly buy boardgame miniatures on KS, and China’s definitely no longer the cheap source of plastic they used to be, although this impacts boardgames more than GW, I suppose. So get what you can while you can, until, as others said, *all* hobby materials go up (further) in price until inflation stops being “transitory”.
I think my pile of shame isn’t going to be done until heat death. 😛
Not great, but hardly shocking nor are GW somehow unique. Companies of all sizes having been adjusting prices given what’s going on.
This has nothing to do with inflation, that’s just the cover story. I mean really, Australia gets a pass? Their shipping hasn’t gone up?? Really? GW wants to sell expansive high-end miniatures. They want to sell expensive products, period. For years they have nurtured the notion that they can get away with doing this because they have the greatest quality out there. And 5 or 6 years ago that was true, but it’s now 2022. 3d printing is here to stay. It is now looking to be nearly point and click accessible, which spells the end for expensive “rank and… Read more »
Can i just say I am sick of people saying 3D printing is going to kill hobby companies. No it is not. I dont know a single person with a 3D printer who has stopped buying models. Nothing in the hobby sales figures for the last few years suggest that model buying is in some death sprial decline. I dont know why people seem to have this need to doom the future of the hobby all the time. Everytime the price is mentioned you get the same silly comment either people quitting the hobby or suggesting the company is going… Read more »
Nowhere in my post does it say that 3D printing is going to kill hobby companies. Nowhere does it say the hobby is going to die off. However, if you think it is going to continue how it is, then you are simply not in touch with how the world works. Things change. I said that GW wants to sell expensive models and expensive products. 3D printing is most assuredly going to work heavily against that kind of a business model. The two are fundamentally at odds. My entire post is not about the death of miniatures or miniature companies.… Read more »
I think we will reach a tipping point, and GW knows it. Model making is a hobby, so not much of a stretch for hobbyists to jump in to 3D printing. Cost of printers has come down a lot, and will drop more. And they are getting easier to use.
GW can pivot at some point and sell 3D files, but they will milk the last few million drops out of the existing market first. And they will push more to the IP side of things.
> When your company knows it’s going to lose a market eventually Yahbut this has been GW’s situation since… forever. They’ve always had expensive miniatures yet have been in the business for decades, even able to get away with killing off one of their longest game systems and starting it again with IP rights. I still can’t quite wrap my head around why GW is successful, but, after seeing how much money backers on KS will drop on a boardgame, there’s plenty of hobby money out there that GW doesn’t need to go after hobbyists who are looking for better… Read more »
What else is new?
Sadly everything is increasing in price currently so no real surprise. Maybe the squeeze on hobby budgets for those that still have anything left after the rising cost of living will mean more of us actually crack into that pile of opportunity, rather than buying new things. I will say it’s nice that it’s not just a blanket increase across everything and instead targeted (cough warlord). I know a lot of the smaller indy manufacturers have been struggling especially with the price of metal skyrocketing and have already reluctantly had to increase prices or risk going out of business. I… Read more »
Ooh controversial not.
Even Pendraken has to put its prices up. Its now £6 for 30 infantry
When business models contract they often become whale focused. The pandemic is a nice excuse, it’s not the reason. At all, lol. The fact is while a lot of people are feeling the squeeze economically, a lot of people aren’t. A lot of people have great jobs with great incomes, and they’ll accept price increases faster than regular consumers will wean themselves off GW products. It’s not a model for growing, it’s not a model for the future, but it is a fantastic model to manage decline with. Warhammer Underworlds warbands went from $25 to $40, nearly a 40% increase.… Read more »
I was already dialling back my spending this year until I know how inflation is going to hit me. You can’t control price rises, but you can choose not to spend on certain things.
The last year I basically offloaded everything GW I had, it’s quite clear the Honeymoon period that started after the CEO swap is over now and we’re back to annual price raises and foisting even more DLC-style printed materials onto the players. Some are fine with it, I’m not. At least the paints keep the same price, they have some solid picks there.
It must be really bad if it’s being officially announced.
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If only we had a ‘report’ button I would report this spammer.
“In most cases, this will be about 5%.”
This appears to basically be a lie. It’s more like 10% judging from the leaks.
I got off the Games Workshop train almost twenty years ago, and I’m still happily painting and gaming with miniatures from a host of much smaller companies. I don’t know of any other industry in which the biggest player charges the highest prices for their products… it makes no sense to me. They’re buying raw materials in larger quantities than anybody else, meaning that their overhead costs for manufacturing are lower overall. That’s why Walmart can charge less for things than a small, family-owned local business. So why can I get much cheaper miniatures of equivalent quality from, say, some… Read more »