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I think it’s important to mention something in regard to the ‘it has no depth’ comment though 🙂
Depth is achieved here over the course of multiple ‘articles’ (whatever the format, video etc)
Infact when you take into account play throughs, unboxing, interviews and news I’m not sure anywhere provides more depth on such a large number of games. And this is being stepped up even more with the big push into user-generated content and user ratings and reviews etc that 2.0 is beginning to facilitate.
I think sometimes there is a vibe that because we are light hearted we lack depth, but personally I don’t think that’s the case and topics that might be ‘hot’ now (looking at you gencon) we have been discussing in XLBS a number of years ago.