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I don’t think it is a stretch to say that Gamezone was interested in brand confusion. Contrast its presentation with the Heroquest RPG.
The color choices, the font choices, the subjects of the cover, the fact that it is a dungeon crawler and all that are a brand confusion issue. They want you to look at their box and think it has anything to do with the game from 1989 -and it officially doesn’t have anything to do with it. Calling it the 25th anniversary edition is nothing but brand confusion. Since it has nothing to do with the game from 1989, what anniversary is it referring to?*
*probably of the launching of the Kickstarter, but that’s assuming they can deliver by 2038)