Content Creator Interview: Jason Hubbard // Irregular Magazine

August 9, 2022 by brennon

Supported by (Turn Off)

We're back for the second of our Content Creator Interviews. Our previous outing had us talking to SunDancer/SomeDudeOnYouTube and this time around, we're talking to Jason Hubbard of Irregular Magazine and how they got started and what they do!


Check Out Irregular Magazine On OTT

As always, make sure to check out the Irregular Magazine Channel (above) here OnTableTop and make sure to dive in and ask some questions down in the comments. It's always nice to find out more about the people that inspire us!

OnTableTop: Could you introduce yourself and tell us a little bit about what you do?

Irregular Magazine (Jason Hubbard): I'm Jason Hubbard (also known as @warhammergrimace here on OTT) and I run the online zine Irregular Magazine.

Irregular Spring 2022

I have a background in the media industry dating back to 1997 and I worked in roles that included graphic design, video production, general journalism and editorial work.

OTT: How did you get into tabletop gaming?

IM: I was originally introduced to Historical wargaming and miniatures when I was eleven. That introduction came through Airfix models and toy soldiers. Then, in 1983 we moved and a new friend I made introduced me to Dungeons & Dragons and we played the original Red Box.

We then started playing Warhammer Fantasy Battles which was the first game that I bought myself. Since then, I have been playing tabletop games across a variety of genres and Historical periods!

OTT: What kind of tabletop games do you like the most?

IM: I tend to play miniature-based games, whether these are wargames or of the board-based variety. These days I tend to find myself playing skirmish-level wargames as I just don't have enough time to play mass battle games.

This is also because I've become a hobby butterfly that has started to flit from one game to another.

OTT: What kinds of content do you create and how long have you been doing it for?

IM: I create a quarterly magazine and have been doing so since 2009. It all started after a conversation about hobby magazines. At the time in 2009, most magazines on the market were dedicated to a particular system and we wanted to change that. We were discussing the idea that when I was a teen, there were a lot more magazines that covered a wide variety of games.

Irregular Issue 1

So, the conversation continued into the pub and over a few beers, I said it would be easy to create a magazine. I was then told to prove it. We managed to pull together the first issue and it at that point, it was only supposed to be one. I never expected the first issue to get more than 250 downloads at best.

We uploaded the magazine on Friday and by Sunday we had received just under 2000 unique downloads. The first issue managed to get a total of around 5500 unique downloads so we decided to continue. These days we're hitting around 10-15000 downloads per issue.

Irregular Issue 1 Insert

Recently, we've started to dabble with podcasts and we keep saying we'll start producing some video content. We haven't really kicked that off yet. When we do that, it'll be content that compliments the articles that we have in the magazine.

OTT: Where do you see the tabletop game industry going in the next few years?

IM: I don't see much change in all honesty. With the increasing cost of living and a possible hard recession looming, I can see the industry and hobby unfortunately stagnating.

Irregular Issue 5

What I can see occurring is the loss of some smaller companies in the industry and bigger businesses picking up miniatures and game lines. I don't see or at least expect any major innovations in the next few years. I think most companies will be trying to consolidate and stay in business!

That could mean getting rid of failing lines and trimming the fat when it comes to miniatures and games.

OTT: What are you currently working on at the moment?

IM: What am I not working on?! I'm building and painting a Late Roman warband for SAGA and slowly working through my The Lord Of The Rings collection. I also have a lot of Moderns to finish painting which include Chinese PLA, US Infantry and some armed civilians.

Irregular Issue 5 Insert

Some of my other projects include crews for Stargrave, warbands for The Silver Bayonet and an Asian gaming table to play a variety of my games that are set in that part of the world.

I am also working on a small force of Qin in 28mm and 1/72 Scale as well as a load of Samurai for Edo Period wargaming. That is just the tip of the iceberg when it comes to the different projects that I am currently working on!

OTT: If people want to find out more about you, where should they go?

IM: If people would like to find out more about Irregular Magazine then they can check out the various links below...

Additionally, if anyone is interested in contributing to the magazine then they can email us at [email protected]

We hope you've enjoyed this look at one of the many content creators we have here OnTableTop. Watch out for future articles talking with even more people that you need to check out.

If you're a content creator who would like to be featured, please email OTT Ben - [email protected]

"I was originally introduced to Historical wargaming and miniatures when I was eleven. That introduction came through Airfix models and toy soldiers..."

Supported by (Turn Off)

Supported by (Turn Off)

"What am I not working on?! I'm building and painting a Late Roman warband for SAGA and slowly working through my The Lord Of The Rings collection..."

Supported by (Turn Off)

Related Categories

Related Content Types

Related Content Formats