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yeah … assuming the GW style doesn’t turn you off completely they definitely produce so much that you will find something useful.
@onlyonepinman finding a like for like is kind of a personal matter too.
No amount of screaming is going to convinve an Apple fanboy that a generic chinese mp3 player is that same as his iPod …
The branding of a product is as much part of the (perceived) value as the actual product itself is.
So yes … those wargame atlantics would be ‘good enough’ as imperial guard for you, but there are certain aspects to both the models themselves as well as the presentation that may make the GW variant the ‘better’ product for people who want to field an Imperial Guard army (that is unless you want to play in GW sponsored40k tournaments and the rules demand that you don’t field a minimal percentage of GW products in your army … ).
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GW makes some morally and ethically questionable choices which can (and should) give people a reason to re-evaluate their ‘need’ for their products. The perceived value at retail is definitely the easiest of them.
However we should be aware that we know a lot of what GW does because they are the 5000 pound gorilla in the hobby and every thing they do gets scrutinized.
Is [nearest competitor] really a ‘good guy’ ? Or haven’t we found the skeletons in their closet ?
Superficially .. yes, their products are not as bad GW and some of are attractive for those of us who don’t need officially licensed GW products for their army. Ideally we should apply equal level of scrutiny to their workplace ethics and practices instead of merely targeting GW for being the big hulking target that they are.
(and shouldn’t we blame the competition for being so lazy that they’d rather copy GW and pray on those unsatisfied with GW instead of inventing their own ?)
Anyways … enough rambling from this ol’ man.
It sucks that GW could be soo much better and that they (apparently) aren’t even trying.
We shouldn’t blame people for buying their products, because we don’t always know why people did so.
Did they have any viable alternatives ?
All we can do is show people the alternatives that do exist so they can make their own choice that best fits both budget and other needs.