Reply To: Atomic Mass Games looses it's mind over terrain piece

[onlyonepinman 18075xp 1]

The tradeoff you make when you buy an IP is that the name itself increases your sales so you make your profit through sales volume.  If you pay out money for popular IP rights and then pass that licensing cost on to the customer, you’re on a hiding to nothing, you have to absorb that cost but leverage the IP to increase sales.

 

Games Workshop have done a fine job with Middle Earth Strategy Battle Game and it remains, even now, a reasonably priced wargame